Full Curriculum

What the masterclass covers — module by module

Five focused modules, each ending with a practical deliverable you can use immediately. The course is self-paced recorded training designed to take you from zero to a professional production workflow.

Newsletter Strategy and Briefs

Good production starts before a single word is written. This module shows you how to clarify goals, capture client preferences, and set a production rhythm that holds.

Learning outcomes

Define audience segments and newsletter goals with your client
Build a reliable content brief template
Plan a realistic publication schedule
Align tone, format, and section structure with brand guidelines

Writing and Layout with AI Assistance

You will learn to use AI-assisted drafting to produce polished content faster — then apply editorial judgment to make it sound like the client's brand, not a template.

Learning outcomes

Draft clear, well-structured newsletter content using AI tools
Select and arrange sections for readability and scanability
Apply plain-language principles to retain subscribers
Adapt copy to different tones: informational, promotional, community

Consent, Sender Identity, and List Hygiene

This module is not optional. Responsible production means every send is ethical, compliant, and respectful of subscriber consent — protecting the client and you.

Learning outcomes

Verify that all sends go to permission-based, client-managed lists
Apply sender-identity and "From" address best practices
Confirm unsubscribe links are present, visible, and functional
Recommend basic list-hygiene steps to reduce bounce rates

Testing and Sending Checklists

A missed broken link or a subject line that gets clipped on mobile can undo excellent copy. This module builds the habits that make clients trust you with repeat work.

Learning outcomes

Run a pre-send checklist covering links, images, and alt text
Test rendering across desktop, mobile, and common email clients
Identify and resolve common display issues before sending
Document your QA steps to show clients professional process

Reporting and Recurring Production Scopes

One-off clients rarely become stable income. This module shows you how to present your work professionally and propose recurring scopes that keep clients engaged.

Learning outcomes

Create a clean, readable post-send report for the client
Interpret basic metrics: open rate context, click tracking
Structure a recurring monthly scope of work
Position yourself for ongoing retainer relationships

Get access to all five modules

Send an inquiry to learn how to enroll and start building your newsletter production skill at your own pace.

Send an inquiry